Professional haircare, haircolor and hair styling products have been a long-standing staple for innovation and prestige in the haircare industry. Redken’s research and innovation team is responsible for developing breakthrough hair products with innovative systems, like Smart Haircare, and do so with our clients top of mind. If you want to maintain the integrity of your hair after a haircolor service, are looking for a custom routine for color-treated hair, or are searching for a styling product to do exactly what it says it’s going to do, you should be choosing Redken professional hair products.