New Olaplex Haircare Line. Olaplex not only protects hair from the process to get the desired color but prevents further damage, making the hair strong, healthier, and shinier. It also helps mend some of the previous damage. The haircare line rebuilds broken hair and reconnects those bonds. The products return your hair to its natural state, which means it will help reduce frizz, dullness, and even make curls more defined. You need OLAPLEX if you notice breakage, split ends, and overall fried, limp hair. Shop now Olaplex Shampoo, Conditioner, and sets created just for you. Discover the complete OLAPLEX system.